Maximilianstraße is Germany’s most expensive luxury location. Between the National Theatre and the Altstadtring, the great maisons line up – from Chanel, Dior and Hermès to Richard Mille and Hemmerle. Our location monitoring tracks the tenant mix continuously – here is the overview.
Market data: as of August 2026
The sector mix on Maximilianstraße
Distribution of the 86 active tenants in our monitoring:
Who’s on Maximilianstraße
54 brands from our location monitoring – a selection, grouped by sector. We share the complete, unit-by-unit overview in a personal conversation.
We know Maximilianstraße store by store: tenants, units, terms. UNIQUE RETAIL advises owners and expanding brands.
Frequently asked questions about Maximilianstraße
How high are retail rents on Maximilianstraße?
According to UNIQUE RETAIL location monitoring, rent levels on Maximilianstraße currently range around 280–400 euros per square metre per month (net), depending on position and unit layout.
Which luxury brands have stores on Maximilianstraße?
The tenant mix includes Balenciaga, Bally, Bottega Veneta, Brioni, Brunello Cucinelli, Celine as well as watch and jewellery houses such as Blancpain, Bulgari, Cartier, Chopard, Fochtmann.
How many stores are there on Maximilianstraße?
Our location monitoring continuously tracks 90 units along the street, 86 of them with active tenants – from luxury flagships to premium retailers.
More on the location: Retail Properties Munich · Retail Expansion Strategy for Germany