The Passagenviertel is Hamburg’s quarter for premium and concept retail. Between Jungfernstieg, Große Bleichen and Poststraße, international brands such as Muji, Lululemon and Tommy Hilfiger mix with Hamburg institutions like Mutterland and Robbe & Berking – plus the city’s highest density of mobility showrooms (Polestar, NIO, Lucid, Cadillac). Our location monitoring tracks the tenant mix continuously – here is the overview.
Market data: as of August 2026
The sector mix in the Passagenviertel
Distribution of the 76 active tenants in our monitoring:
Who’s in the Passagenviertel
50 brands from our location monitoring – a selection, grouped by sector. We share the complete, unit-by-unit overview in a personal conversation.
We know the Passagenviertel store by store: tenants, units, terms. UNIQUE RETAIL advises owners and expanding brands.
Frequently asked questions about the Passagenviertel
How high are retail rents in the Passagenviertel?
Rent levels in the Passagenviertel sit well below the luxury location Neuer Wall and vary considerably by street section and arcade – we are happy to share detailed guidance in a personal conversation.
Which brands have stores in the Passagenviertel?
The tenant mix includes 7 For All Mankind, Boggi Milano, Brandy & Melville, Brax, Bucherer, Cadillac as well as watch and jewellery houses such as G-Shock, Tudor.
How many stores are there in the Passagenviertel?
Our location monitoring continuously tracks 83 units across Große Bleichen, Poststraße and Hohe Bleichen, 76 of them with active tenants.
More on the location: Retail Properties Hamburg · Retail Expansion Strategy for Germany