Neuer Wall is Hamburg’s first address for luxury and premium retail. Between Jungfernstieg and Stadthausbrücke, international maisons line up alongside Hamburg institutions – from Chanel, Hermès and Dior to Unger and Felix Jud. Our location monitoring tracks the tenant mix continuously – here is the overview.
Market data: as of August 2026
The sector mix on Neuer Wall
Distribution of the 85 active tenants in our monitoring:
Who’s on Neuer Wall
74 brands from our location monitoring – a selection, grouped by sector. We share the complete, unit-by-unit overview in a personal conversation.
We know Neuer Wall store by store: tenants, units, terms. UNIQUE RETAIL advises owners and expanding brands.
Frequently asked questions about Neuer Wall
How high are retail rents on Neuer Wall?
According to UNIQUE RETAIL location monitoring, rent levels on Neuer Wall currently range around 250–280 euros per square metre per month (net), depending on position and unit layout.
Which luxury brands have stores on Neuer Wall?
The tenant mix includes Acne Studios, Akris, Ami, Bottega Veneta, Brunello Cucinelli, Burberry as well as watch and jewellery houses such as Brahmfeld & Gutruf, Breitling, Bulgari, Cartier, Hublot.
How many stores are there on Neuer Wall?
Our location monitoring continuously tracks 90 units along the street, 85 of them with active tenants – from luxury flagships to premium retailers.
More on the location: Retail Properties Hamburg · Retail Expansion Strategy for Germany